We have talked many times about what it means to make a token in terms of making money and having more control over our finances, as well as allowing others to support us more directly and receiving especial benefits. But this time we need to talk about how making tokens can boost our brands not only to convert into profit for us, but to help us remain in time and earn credibility.

The notion of branding refers to the process of building a brand. It is, therefore, the strategy to be followed to manage the assets linked, either directly or indirectly, to a trade name and its corresponding logo or symbol. These factors influence the value of the brand and the behavior of the customers. A company whose brand has a high value, a strong corporate identity and a good positioning in the market will have a stable and secure source of income in the long term.

Trust is important

In a market that is growing more every day, offering products and services that are increasingly accessible to the consumer's pocket is important. But it is also important to create an image that people can really trust. It is always difficult to present a fresh and, at the same time, profitable proposal. Equality is also a very important issue, people look for the kind of services that can be provided to them without social stigmas. Moreover, we are going through a moment in the history of entertainment and communications in which innovation seems to be frowned upon; there is a feeling that all consumers want the same thing: the best and paying just as little as possible.

Building a brand, either from scratch or as a way of renewing a corporative image, in an industry that seems to condemn visionaries, is certainly a task just a few people dare to take on. The identity of a firm is the fundamental aspect of its existence, since it gives it the possibility of clearly distinguishing itself from others. The question that arises, then, how to include new technologies in my plan of growth?

Making tokens= building my image

To talk about the strong image of any business now a days, we need to talk about the implementation of technology, why? because the importance of technology is indisputable in our lives in several respects: with it, we gain time and efficiency in numerous activities that symbolize the very basis of our credibility as a business. Think of a single activity and there is already a new technology to help us perform tasks that, in the past, demanded hours. Automation is becoming increasingly important in companies, and for this we can’t but mention Blockchain and the creation of tokens.

Despite the advantages, there are organizations that still resist change, imagining that the use of digital platforms means "robotizing" the activity, dehumanizing it or making it less reliable. But none can deny it is a fact that a lot of time is lost due to the lack of organization of the workflow and lack of effective implementation of technologies.

Making tokens isn’t only implementing technology but it is also in direct relation to our importance as a brand, our reliability and our image. By making tokens any company is actually creating digital coins that can represent them and that can become a branded symbol of the original services they provide. Furthermore tokens represent people’s trust, because by possessing your tokens after any purchase of exchange they are part of your ecosystem as a company, wherever they go with it.

Here lies the importance of technology and specifically token creation: that they can become technological tools that work for good in operational, financial and service areas, also in your image and as a brand. When used effectively, tokens can certainly have the potential to improve an organization's performance, making it more reliable and bringing them closer to their clients. Tokens as well can become the ultimate tool to fight economic recessions and crisis.

Mary Schwartz