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Tokenization: Create a token to earn recognition and make your business grow.

Oct 14, 2019

The market in your country may be huge, but “huge” it's not large enough for many entrepreneurs. Growth-minded business owners see the world as their oyster and they don’t give up on finding a pearl just after having some local recognition. Also, growth is intimately related to the pursuit of a steady income, every person starting a new business is looking for innovative ways to expand and let people know about them at the same time that they finally gain financial stability.

It is important to enjoy full international recognition and gain full access to the benefits of cooperation with other international companies and a worldwide community. Is the aim of every company to expand towards higher recognition and level of influence.

The benefits of global expansion are uncountable: You would be able to extend the sales life of any existing products and services by finding new markets to sell them in, reduce your dependence on the markets you have developed in your homeland, If your business is plagued by destabilizing fluctuations in your markets due to seasonal changes or demand cycles, you can even out your sales by tapping markets with different or even countercyclical fluctuations, you can exploit corporate technology and know-how, learn how to compete against foreign companies-and even take the battle to them on their ground, help wider communities to develop with your services, gain influence in your niche to encourage other people to grow, and there’s so much more we can say.

If you are one of those growth-minded entrepreneurs that want to make their business grow and achieve international recognition then you are looking for the most effective methods, which is why I’d like to tell you about tokenization: 

But, what are tokens?

A token is a symbol, something that can represent an asset, physical or not, a project or idea you have, even shares of a company, gold certificates, loyalty points, etc, but most of all, a token can become a personal coin/ currencywhich can be used to pay for services or be exchanged. 

When it comes to gaining recognition one of the first things we have to do is look for ways to make our services be accessible to everyone, and I mean really accessible, which means that the products, services, and goods that you offer can be pursued in every place, at any time and by everyone, this is what tokenization means. By creating a token you are giving everyone the opportunity to pay you from any place of the world that allows fair use of internet and blockchain technology, at any time of the day and regardless of any social position that could condition their possession of a bank account or credit cards, knowing that bank account ownership varies among economies and by individual characteristics like gender and income and that about 1.7 billion of adults remain unbanked, without any account at a financial institution or mobile money provider.  

Imagine that: such a percentage of people would be unable to purchase your products or support your projects if you only allow them to pay with credit cards or money transfers. Isn’t that a great loss? wouldn't you like to count with options to include them within your percentage of conversions and steady clients?

Smart business should look for those things thatcan make them stronger than others, and also attack those weak points in the market that seem to be forgotten. Usually, business tends to go for the bigger things right away and lose sight of the small things that could signify a bigger result long term, focusing too much on a single or set of competitors, instead of creating a better environment for their clients. 

Since tokens are based on blockchain technology, like the ERC20 tokens that you can create at, tokenization can allow you receive payments without delay and from any person through the blockchain network but furthermore, creating your own token can help you build credibility, because when you personalize and name your token, after your projects or company’s brand name, it becomes part of your brand and marketing strategy, since a token can be personalized allowing you to fulfill two hard tasks at the same time: Brand recognition and sales flow. 

The advantages

This is something that tokenization can help you achieve. 

For example, when you become a token creator at you become your money issuer as well, and you’re no longer dependent on any third-party institution that would charge you with high fees, and become forced intermediaries between you and your prospect/ steady customers. The beauty of technology is that it helps us stay more connected than ever with our customers because If you lose connection with your customers, it leads to less insight, loss of opportunities for growth and less profit.

Being closer to your customers will help you better understand the context under which they operate in real-time. The more space you put between you and the ground where your customers are walking, the less you will understand what they need. At this point, it should be clear to you that if you want your business’ sales process to run as efficiently as possible, you have to make yourself (your services) accessible, and easy the process of converting a visitor or browser into a paying customer.

The market is transitioning, technologies have come ahead expanding the possibilities for business around the world, and it is necessary to capture the market transitions allowing your business to understand what is happening and have an insight into the fundamental changes of the market from the consumer’s vantage point. Knowing and answering to the needs of the customers is a critical component to business growth, this is something you can also learn by looking closer at the competitive environment as well. Whether social, economic, or technological, smart business adapts to those changes, and the biggest enterprises around the world are all starting to face blockchain technology more every day, We should not compete against competitors, but compete against our ability to capture market transitions as quickly as possible to keep up and offer the best to our customers.

Instead of concentrating on the competitor, businesses can gain advantage by looking for market transitions at the ground level then use this insight to make better decisions to put the right products in front of that customer at the right place and right time, which is why if you have to choose, the best option would avoid asking intermediaries to handle your general interactions and even more payments, by getting a grasp of one of the biggest technologies of modern time, blockchain, and minting your token to meet the needs of the people. It’s easy to find yourself far from your customers, getting out of touch with your core market. Forrester Research, states that 64% of brands get rated as “ok,” “poor,” or “very poor” when asked about customer experience. The type of service that your consumers need (what you perceive as good service) and experience (what the customer perceives as good service) are uniquely different. Your ability to transform your business, corresponding changes in the market and getting closer to know about your customer’s situational needs is the difference between a sale or no sale and it is a must to look for those tools that can help you get closer to people, allowing you to interact with them in a more personal way which is one of the wonderful features behind blockchain, that creates a decentralized environment where every person is an important part of a whole. 

Can be the best chance you have been looking for because it addresses many issues at the same time: Minting your token can help you easy up your payment methods, it can also allow you to create a stronger brand, and make you easily recognizable, creating real distinction and originality which will surely increase your sales. 

This is also the philosophy behind blockchain crowdfunding platforms like , which allows you to create a tokenthat can represent your project or idea. A token that you can promote, and sale in the market, personalizing it and setting your price for it, considering what’s more convenient for you, your clients or followers, and general supporters.  Tokenization has never been so easy, entrepreneurs that spot market transitions, shouldn’t wait until it is too late, and join the blockchain technology, moving into the world of cryptocurrencies by creating their tokens today. 

By Mary Schwartz