Before I even start telling you about business tokenization, I’d like you to go deep with me into the art of telling stories: In the first place If you start watching a movie, there is always something called “the travel of the hero” this person who is the mind character of the story and is the one that goes through all of the hardships, the learning lessons, the adventures, he is the one who meets a new friend or falls in love with a pretty shy girl, but most of all usually the hero of our favorite movies are those who change to become someone different in the end.

Every story must have a start and continue to develop through an exciting adventure, but there is no adventure that changes nothing or that leaves all being the same, it doesn’t matter if it was a huge change or if it meant only a change of the mentality, either way, good stories show us the contrast between what it was and what it is now.

Thinking about your business

Something like this happens with every business nowadays, they recognize themselves as the heroes of their own stories, but they may fail to recognize when they need to change to really be the heroes. The world changes, the economy and the market changes, people’s mentality and social behavior also changes, and of course, money changed going through many processes including the most recent with blockchain and cryptocurrencies.

Now, this is something that must fill us with hope, the heroes in the stories survive the changes because they know how to adapt and learn from them to use it for their own good and the wellbeing of those who they love. But going a little bit farther than this analogy of “the travel of the hero” I’d like to ask you, do you think you also have the ability to change in order to survive?

A friend of mine owns a branch of food and beverages, it's a self-serving kind of business positioned in different buildings where most of the clients are solely employees working in the building. I sadly heard him say, recently, that his business had been closed due to the very known health crisis going on in the world right now. He said, people aren’t buying anymore, but it's not because they don’t want to buy, it’s just that things are different now. Then I stopped to ask him: how do you think it's different now? How have things changed?

A good example

I wanted my friend to consider further about those changes. Even now I’m sure that his business is great, his idea is great and his plans for a business haven’t failed, maybe you are in the same situation and have been wondering if you did something wrong. But let me tell you: what can really make the difference in your story is your capability of adapting and learning through the different situations that life offers you.

When we talk about business tokenization we aren’t only talking about a tool you can use to save money or get help from people through a crowdfunding campaign. Tokenizing your business means that you are assuming the changes correctly, because this is where we are headed, the generation of the internet, the fast service, the delivery, the “at home” environment, the crypto industry and the crypto trading, the streaming, and the rapid transactions.

Coming to think about what is so different now, is not a secret that people have become more internet-social than never ever before. The global economy is inevitably moving towards a digital ecosystem. It’s surprising how many people prefer to tap animated drawings of their favorite drink to choose the size, color and flavor from an app, asking for immediate delivery than going to the store, everything is going paperless. Money is also one of the biggest subjects of change: people now want to stop going to the bank, they don’t want to pay for silly customer service super-high fees, they want things to be immediate, secure and direct. And all of those characteristics are exactly what defines blockchain technology and token minting, the newest and most promising addition to the digital- payment- money transaction sector are the cryptocurrencies.

But why should I tokenize my business?

There are many reasons to choose to be part of something new. Cryptocurrencies bring a whole set of amazing opportunities and features that could boost your business, improve it and provide you with the ability to remain active through changes.

In the first place when you own crypto, you are the only owner, none else has authority over your money, nor can they take it away from you or pay themselves with your earnings without your permission. That’s right your use of your cryptocurrencies cannot be frozen or limited by any entity because neither government nor bank has any control over it but yourself.

Cryptocurrencies are accessible everywhere, you don’t need to ask for permission to be able to make a transaction from another country for example, or wait for the bank to tell you if you can send a certain amount of money or not, you can send just a small amount or a bigger one to the same person and right away. Nowadays a huge percentage of the world has easy access to the internet while not everyone has access to banks or fiat money exchange systems. Cryptocurrencies don’t require any bank account or line of credit to make or receive payments electronically.

Also, every transaction, once made, cannot be undone, the payments can’t be reversed, which means merchants don’t have to worry about stopped payments or dropped transactions. The blockchain makes it difficult for you to be defrauded and you can be sure that it has been made and when being able to check all of your transactions that are stored in a public ledger within the blockchain.

Will you change to survive, creating digital coins to boost your economy? Or will you remain the same and let the wave drag you with it?

Mary Schwartz