COVID-19 has altered our way of life. The measures and restrictions put in place to mitigate the effects of the pandemic vary by country and your plans have most likely been affected regardless of the type of project you're working on or wish to start. Many people who were attempting to transition from a regular job to an independent venture are now at a loss for what to do.
MintMe is dedicated to assisting you in reaching your funding goal for your project via our platform. Depending on where you are in the process, some aspects may necessitate some planning in order to make the best decisions. We understand that you may need to proceed as soon as possible, so we'll share some ideas about the main steps to take to begin this new stage.
Register, create a token and deploy
Start by registering an account, creating a token and then deploying it. You’ll find the instructions to perform these actions in our Knowledge Base. Please don’t forget to take note of these aspects while working on this process:
When choosing your token name, remember it should be closely linked to your project and your brand identity. You’ll only be able to change it before deploying it to the blockchain and only if you still own all of your tokens.
You will be able to trade using your token right after you create it but we recommend that you deploy it to the blockchain because it will enable you or others to withdraw it to a wallet. This delibrate action adds transparency and credibility to your token.
If you have doubts and you can’t find the answers in our Knowledge Base, please talk to our Support Team either on MintMe or via our social media accounts: Twitter, Reddit, Discord, Telegram or Facebook.
Decide on the advantages associated with your token
The most common and basic use of your token would be like a regular currency, to pay for the products or services you offer. If you decide to use it this way, you could offer some kind of discount or promotion, otherwise your supporters may just stick to more conventional payment methods. If you decide to offer additional benefits to those buying your token, it would be helpful to read our artcle on "Time for token sales, how can I make a difference?" to have a better idea about this.
In any event, if you think it will be more easy, you can start by providing some basic options and then, after some time, alter them based on the feedback from your followers and the amount of sales.
Preparation will turn into a good initial reaction
Make sure to have blogs, articles, emails, and even videos ready to share with your audience outlining why you're taking this action, why you picked MintMe, how it will advance your project, and the advantages they will enjoy. Keep in mind usually only a small percentage of your followers will be willing to support you when it comes to reaching into their pockets, and some of them will only make up their minds after reading or hearing from you several times. So, it’s important to share in as many social media platforms as possible plus scheduling some dates to post about it again. There’s no need to bug them too often but they do need to be reminded every now and then.
When posting, it’s important to be ready to answer questions, the beginning especially might be tough. Always keep a good attitude, emphasize the positives (more and better products, special benefits, exclusiveness and the possibilities of making some money) and how little you’re requesting in return. Don’t be surprised by negative reactions, every project will have them, just answer as politely as you can and never ignore them. Try to have some room for negotiating in case it’s necessary, but only on this first stage while you’re still adjusting everything. Never undersell yourself; people who value your work and the effort you put out to provide a high-quality product will always pay what they deem reasonable; you'd be astonished at how generous they can be.
Promotion, promotion, promotion
P.T. Barnum was right when saying “Without promotion, something terrible happens... nothing!” Once you’ve prepared your promotional materials, it’s time to share them wisely. Knowing your followers, you have an idea of the amount of time you’ll need to have them ready before you start selling your token. Create some expectation, but don't tell them everything right away, especially when it comes to benefits; keeping some pros hidden until the big day is usually a good idea. Some creators will go as far as having some additional benefits in reserve so that they can use them in case sales don’t go as expected. Do what you think is more convenient, but plan ahead of time and stick to it; don't improvise just because you're having a bad day, or you'll regret it later.
Promotion after launch day is just as important. Think about new followers and old ones who are still making up their minds about supporting you. As we mentioned before, some people will just need more time to think about it or be reminded a couple of times; don’t lose the opportunity to give them that little push! On the other hand, if you go too far and share about it too often or it becomes the only theme you talk about, you might lose some potential supporters who will run far away from you (you don't want that happening).
Following these simple tips will get you ready to start funding your project on MintMe in no time. Keep in mind it wasn’t an easy decision or process for you and be patient because it works the same way for your followers. You've already completed the most important step, and you're now sharing a valuable work or service that your customers will appreciate. After that, everything else will fall into place with hard work, perseverance, and an open mind.